Interactive surfaces can be as simple as a 2D projection or digital screen of almost any size, including walls, floors, or a simple TV. Spacee’s technology enables an interactive glass solution with the ability to mount the hardware equipment on either side of the glass. For example, it is possible to make a grocery refrigeration unit or a glass store front interactive. This configuration is a state of the art replacement for traditional digital signage.
Because cameras are used to interpret touch in place of an ‘IR frame’ or ‘haptic touch’ feedback screen, the size of the touch screen can be increased dramatically with little or no additional cost.
Interactive surfaces become even more exciting when products and media are merged to create immersive interactive experiences. This technology may be implemented on more complex 3D surfaces, such as furniture, beds or cars, or on items the size of a cereal box. The end result is a user experience designed to digitally enhance the product, using the product as the screen without altering the physical product attributes. We call this spatial augmented reality.
You touch it you buy it.* We discovered that as people touch the product for information or to watch a video, this physical interaction creates an emotional connection for consumers. As a consumer handles or feels a product, an increase in conversion is observed and, according to the science, the more a consumer is willing to pay. As an additional benefit, there is an increase in dwell time as the consumer explores the product through the technology. (see Mercedes Benz testimonial)
It is possible for the display to be separate from an interactive store shelf or table. For example, as a customer takes an item from the shelf, an audio file may play or a TV across the room may react. The technology allows the content feedback to be displayed in a separate area away from where the touch took place.
The value: If the surface is not conducive to projection, there are other ways to engage with a customer through the Spacee experiential marketing platform. This projector-less configuration enables an alternative feedback system while maintaining detailed engagement tracking and minimizing costs.
One of the most compelling aspects of a Spacee solution is the ability to simulate actual devices. A simulated device interface replaces the actual device with a 3D printed or injection-molded plastic replica having the same shape and size. Using our interactive projection and virtual touch technology, an image of the original object is projected onto the plastic device, creating a realistic and interactive experience that looks and behaves like the real product, but is enhanced by a scripted experience that can do more than a real product. This technology is used on products like a thermostat, smoke alarm, computer display or cell phone screen. More simplistically, the technology can be used on colorless fabric to project optional textures and patterns. These techniques create infinite options for a business to implement a true “endless aisle” experience.
Businesses are able to create an “endless aisle” shopping experience in simulated reality. Additionally, Business save on the costs associated with inventory displays, display area shrinkage, product mounting hardware, and labor costs to setup and modify displays. Also, detaching the digital content from the physical space enables content providers to deploy new versions of items for similar form factor devices without any physical world changes. Businesses are able to control layout and content from a central location similar to digital signage. “You Touch it, You Buy it” * still applies.