Interactive surfaces become even more exciting when products and media are merged to create immersive interactive experiences. This technology may be implemented on more complex 3D surfaces, such as furniture, beds or cars, or on items the size of a cereal box. The end result is a user experience designed to digitally enhance the product, using the product as the screen without altering the physical product attributes.
You touch it you buy it.* We discovered that as people touch the product for information or to watch a video, this physical interaction creates an emotional connection for consumers. As a consumer handles or feels a product, an increase in conversion is observed and, according to the science, the more a consumer is willing to pay. As an additional benefit, there is an increase in dwell time as the consumer explores the product through the technology.